Insights

People are still afraid of AI to taking over our jobs... right? I think what pushes AI to take the lead is just most of us being too lazy to try something different. Yesterday, I watched "K-Pop...: Demon Hunters," made by Sony Pictures, and the first thing I noticed was the amount of effort the directors put into this movie to push it as far away from any AI model as possible. While I assume this is an 80% alpha version of a better movie that will come after this, the simplicity the directors took with every element in the movie reminded me exactly how AI is struggling with the simplest details.
And I assume that this is the same exact reason why Pixar's "Elio" failed at the box office. While we all grew up watching the art that Pixar makes, I think it was one of the main training paths for AI models to generate 3D characters from, which led to people getting bored by just looking at the same characters and styles.
However, Disney, on the other hand, also started experimenting with new styles to be more simpel, starting all the way bcak with "Raya and the Last Dragon," where you can clearly see how the cloths became very simple. Addding to that, their movie "Wish," where all the characters and the VFX are kind of simple and pushed in a different direction from what Disney used to make.
The struggle that we will face as 3D artists is that people are looking at thousands of new characters created by AI every day. This will make people sick of seeing the same style of art, which will definitely lead to less engagement over time. Read more

Quick question for 3D character artists, What do you do when a client gives you "Perfect" AI-Generated character concepts ? I've found that AI is just faking the "Good look" wi...th tricky lighting and shadow game, and the character's form isn't actually consistent between the different images. Then you get the inevitable" this doesn't look like my concept" feedback.

After facing this problem a lot for the past year with many different clients, I've decided not to accept the job directly, instead I'm asking my clients to have a professional concept artist to refine the AI generated look into more correct character design look before I start.

What's your process for this ? Read more

It's crazy, and very surprising to see how the creative people started taking different approach for Animation to make something extremely unique that even AI cannot copy anytime soon, For exampl...e if we take Spiderman into the spider verse movie, we can see how complicated the lookDev was in the tinniest detail where it is nearly
impossible for AI to generate something this accurate even for one frame and make it constant. and of course we should not forget about
how frame rates changes between objects even in the same scene on the same screen and the same background, I think this will be impossible to
replicate by AI anytime soon.

Also what Riot games did for Arcane was a piece of art, the style was very new and different from anything we've ever seen yet,
this approach made AI models struggle to get something just close to what the team was able to capture.

And for the recently announced KPop Demon Hunters, it is basically the same thing, low frame rate for the character's movements but yet still pleasing to see, and how the 3D face turns into 2D Anime style depending on the expression the character is making is just something so next level even for Any AI model.

The conclusion is, no mater how AI is evolving, the creative people are always finding a totally new ways away from what AI can generate to
stay unique and add the human touch to. Read more

Everybody starts to dream about playing American football at some point of their life. We grow up knowing soccer's rules without even realizing hwo we learned them, it's just second nature. So when... people dream of American football, they see it as a fresh start, full of excitment and energy. But when they finally fight their way onto the football field, they start playing by soccer's rules, without even realizing it.
Or worse! They do realize it, but don't take the effort to adapt.

That's when things tart to hurt them physically and mentally. They find out that American football isn't as easy or as safe as they imagined.
To survive, you have to adapt. Learn. Fight. Start from scratch.

The ones who adjust, who learn the new game, they find their place on the team and they win! And the rest? They blame the game, blame the players for not following their soccer's rules...
And end up hurt, frustrated, and eventually kicked out of the field. Read more

When was the last time you truly felt proud of something you've created? As a 3D artist, I often lose myself in: *Sculpting details I'll never notice in the final shot. *Endless brush strokes when... texturing.
*Topology tweaks that feel endlessly "almost there"
and then I step back and think, "Meh, not what I had in mind."

I've been thinking about the emotional side of being an artist. We rarely talk about how hard it is to like what we create, especially in a world that moves so fast and expects perfection.

So I'm curious:
-Do you guys feel proud of your works ?
-How do you push past self-doubt and keep creating?
-What helps you reconnect with the joy of making art?

I would love to hear your thoughts about this, or even share your story with me !

hashtag#3dart hashtag#creative hashtag#artiststrugle hashtag#artistlife Read more

I've been hearing a lot about how the industry has been struggling for over three years now. Every time I speak with a 3D artist, I hear the same thing: They're out of work, and studios just aren't hi...ring.

This got me thinking, How are 3D artists making a living these days?

I'd really love to hear from you, what path have you taken to sustain yourselves through these challenging times?
Whether it's freelance, teaching, asset creation, or something completely different, I'm genuinely curious about the different
directions artists have explored to keep going.

Let's share some insights, hopefully we can inspire and help each other along the way. Read more